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Transformation of the waste business influences all business owners

Posted on January 04, 2017 By Pentti Rantala

Even if recycling was expensive and unprofitable in the past, it will not be that in the future. We need to stop landfilling valuable materials for the sake of our business and for the sake of the globe.

A huge, global transformation in waste management has already begun. The biggest driver of change is related legislation that makes us shift towards recycling and material recovery. The pace varies in different parts of the world, but the direction is the same no matter where you look.

Profitability versus attitudes

On a global scale, more than half of all waste still ends up in landfills. Economic incentives are not likely to change that any time soon as waste management methods other than recycling are so much cheaper in the short term, yet lacking the channels to turn recycled waste into profit.

In the long term, I see a huge growth for the new markets, where homogenous, clean and high-quality recycled particles form a valuable market. This is not only a question of business or politics, but also of our responsibility to take care of the wellbeing of the globe.


The cold fact is that rare materials, for example, are to be drained if the attitudes do not change.


Attitudes and the political will are changing but very slowly in many places.

Landfilling is still the predominant waste management method in the United States, for example, because it is so cheap. However, establishing new landfill sites is extremely difficult, which means that waste is often transported hundreds or thousands of miles to the existing landfills. There is no point in trying to convince business owners to recycle, if there is no attractive option offered!


Many European countries have already reduced the amount of waste ending up in landfills to less than 10%


There are good solutions

Circular economy
Photo credit: The European Parliament

Circular economy is one. Developing recycling and material recovery methods on a landfill is already and continues to be a good business – one that will slowly change the whole value chain. Industrialized areas like the United States, European Union and Australia will benefit the most of reusing ‘traditional’ waste types like plastics, construction waste, tires and mattresses.

At the moment, Asia, Africa and India have a great problem with organic waste. In these countries, eyes have already opened and new biogas plants have already been built. I predict that soon we are seeing the growth of investments in this sector.

So, what to do now? What I would recommend for all business owners, is to carefully check their own attitudes and to learn about new business opportunities that will rise in the field of recycling. There might be a diamond waiting for you.


Pentti Rantala

  • Master of Science in Technology
  • 40 years of experience in water and waste management
  • 20 years as CEO of a large municipal waste management company
  • Water supply and sewerage projects in Ethiopia, Kenya and Asia
  • Founding member of Finnish Solid Waste Association, Municipal Waste Europe and ERFO

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See also:
Puzzled by problematic waste such as tires, mattresses or ragger wire?
Textile Recycling – What can be done with old clothing and other textiles?
End-of-life Tires as an Alternative Fuel (TDF) in Cement Kilns: Now Easier than Ever!
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